Our business description
Outsourced management of small hotels and simple lodging facilities
For owners who wish to outsource all lodging operations:
Stay JAPAN can achieve revenue maximization,
based on its solid track record of operations
in Tokyo, Kyoto, and Miyakojima Island.
From guest acquisition to daily operations, our dedicated teams provide comprehensive support.
Partial outsourcing is also available.
Contact
Problem
Do you have any of these concerns
about lodging / property management operations?
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I'm using a management agency, but
profitability is not improving as expected.
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I am unable to find a reliable operation
for managing small hotels or villas.
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The promotional work of acting as an online/offline travel agency
is too complicated and burdensome to manage.
With Stay JAPAN,
Achieving revenue maximization for small hotels and simple lodging facilities
Our specialized teams fully understand the characteristics of small hotels and simple lodging facilities and provides seamless, end-to-end support—from operations and guest acquisition to facility planning.
By leveraging area-specific features and the potential of each facility, we deliver operations that improve occupancy rates, average daily room rates, and review scores.
We can propose optimal solutions based on our proven track record to address issues such as revenue not growing, shortage of manpower, and unstable guest acquisition.
reason
Why choose Stay JAPAN
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Reason 01
Know-how as gained from managing
over 800 rooms to achieve maximum revenue for ownersDrawing on expertise cultivated from operating more than 40 properties in Tokyo (Asakusa and Shinjuku), Kyoto, and Miyakojima Island, we support maximum revenue. We construct optimal operating models that raise occupancy rates and average room rates while controlling costs and enhancing property value, thereby realizing maximum profit for owners.
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Reason 02
Flexible support tailored to owner needs,
from full outsourcing to partial servicesAll necessary operations—from hospitality marketing, guest acquisition, and PR to front desk handling, cleaning, and building management—can be fully outsourced in one-stop fashion, or only specific areas such as hospitality marketing or cleaning alone can be selected. This reduces operational burden and enables focus on securing stable revenue.
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Reason 03
Generating repeat business through unique
guest acquisition measures and customer managementGuest acquisition is enhanced via unique SEO strategies and review strengthening, while repeat visits are promoted through strategic customer relationship management. Our consistent handling—from maximizing search traffic and improving reviews to utilizing customer data—realizes stable occupancy and revenue growth.
Leave the management of small hotels and simple lodging facilities in Tokyo, Kyoto, and Miyakojima Island to Stay JAPAN.
Plan
Our support plans
A one-stop lodging management outsourcing service
From sales strategy formulation to on-site operations and hospitality marketing—all managed centrally, allowing owners to entrust everything up to revenue maximization to us.
Examples of services that can be contracted to Stay JAPAN:
Note: These are examples of service handover from lodgings currently under management.
Other services
Hospitality marketing outsourcing
Hospitality marketing operations specialized in accommodation profitability can be fully outsourced, and the integrated execution of market analysis, pricing, revenue management, SEO/review enhancement, OTA optimization, and more can achieve stable guest acquisition and revenue growth. This minimizes the burden on owners while providing effective operational support.
- Market research/location research
- OTA operation/optimization
- Pricing optimization
- Revenue management
- SEO strategies
etc
Development consulting
Even before sales begin, we can provide comprehensive support, covering sales strategy planning, interior consulting, photography, and operational design. We can propose optimal plans to enhance facility appeal and profitability, with development consulting that ensures a seamless transition to post-opening operations.
- Property planning/room plan proposals
- Interior consulting
- Promotional photography
- Operations design
Instagram management
We can provide fully outsourced social media operations that correctly convey the appeal of your lodging facilities and that drive reservations. This includes targeted planning and design, post/reel production, follower growth measures, and ongoing improvements based on data analysis that are implemented consistently. This enhances facility brand value and strengthens guest acquisition.
- Profile text optimization
- Photo/video (reel) production
- Content planning/posting services
- Hashtag/analysis improvements
- Follower increase measures
Website creation
(for lodging facilities / corporate sites / landing pages, etc.)
We create websites that maximize the appeal of your lodging facilities and can drive direct reservations and inquiries. One-stop handling—from design, copywriting, and photo optimization to SEO measures—achieves enhanced brand value and strengthened guest acquisition channels. We can also create corporate websites and landing pages.
- Lodging facility website production
- Corporate website production
- Landing page production
- Photo/text optimization
- SEO/conversion path design
Case
We handle the outsourced management of a wide range of accommodation facilities, centered primarily in Tokyo, Kyoto, and Miyakojima Island.
Use Case
Contract overview
We can handle the entire management and operation of your lodging facilities.
Lodging operations outsourcing
Marketing business outsourcing
User's Voice
Customer feedback
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Changing to Stay JAPAN led to increased revenue.
- Services provided
- One-stop service
- Hotel size
- Approximately 40 rooms
There was a difference in revenue sharing compared to the previous company that we had entrusted with operations to, and our change led to revenue increase. We shared policies and strategies with Stay JAPAN, and it was good such that this made communication about the direction that we should take much easier.
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Even for a small facility, new entry became possible.
- Services provided
- One-stop service
- Hotel size
- Approximately 20 rooms
We had been considering entrusting the operations of our lodging facility, but since our facility has only about 20 rooms, we were struggling because few contractors were willing to take it on. Stay JAPAN matched well in that they operate many small facilities, so we were able to entrust operations to them with complete peace of mind.
Leave the management of small hotels and simple lodging facilities in Tokyo, Kyoto, and Miyakojima Island to Stay JAPAN.
Flow
Whether you are already operating a lodging facility or want to start in the future, please feel free to consult us without hesitation.
For those who already own a lodging facility:
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Step 01
Inquiry
Please feel free to contact us without hesitation.
Our staff will get in touch with you and conduct a hearing regarding your existing facilities. -
Step 02
Research and interviews
We will confirm your current operational status and conduct competitive analysis, organize the existing challenges, and then propose the most-suitable operation plan.
We will create a profit & loss simulation and, as necessary, also propose initial investments. -
Step 03
Operations entrustment contract (management contract)
We will confirm your current operational duties, including cleaning, front desk operations, building management, reservation management, and others, we decide on the scope of entrustment, and then we conclude an operations entrustment contract with you. After concluding the contract, we proceed with the handover of operations.
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Step 04
Acquisition or transfer of a business license for lodging
We will start the application procedures for obtaining a business license for lodging. Depending on the situation, there are cases where the process becomes a transfer procedure instead.
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Step 05
Conclusion of contracts with OTAs, etc., for sales of accommodations
Because many websites and travel companies cannot conclude contracts until a business license for lodging is granted, we start concluding contracts with each such company after a license is obtained.
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Step 06
Start of operations delegation
We aim to maximize profit & loss by continuously implementing the PDCA cycle according to the situation. We submit regular reports to you as the owner and then establish a system that ensures that status reports are never omitted.
To those who want to start a lodging facility in the future:
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Step 01
Inquiry
Please feel free to contact us without hesitation.
Our staff will get in touch with you and conduct an investigation and proposal based on your building/construction plans. -
Step 02
Profit & loss simulation implementation, development consulting, interior coordination consultation
Based on room plans, we will implement an approximate profit & loss simulation.
Taking profitability and investment recovery into account, we will support facility development with high feasibility.
If the profit & loss forecast proves viable, we will create a plan that consciously considers photogenic appeal, review ratings, and investment effectiveness, and, as necessary, also prepare an initial investment proposal. -
Step 03
Operations creation
Keeping post-opening operations in view, we optimize operations such as cleaning, front desk handling, building management, and reservation management flow. We build an efficient operational framework that enables smooth on-site functioning.
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Step 04
Conclusion of an operations entrustment contract
We can decide on the details of entrustment and conclude an operations entrustment contract.
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Step 05
Acquisition of a business license for lodging
We will start the application procedures for a business license for lodging.
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Step 06
Conclusion of contracts with OTAs, etc., for sales of your accommodations
Because many websites and travel companies cannot conclude contracts until a business license for lodging is granted, we will start concluding contracts with each such company after a license is obtained.
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Step 07
Opening and start of operations delegation
We will aim to maximize profit & loss by continuously implementing the PDCA cycle according to the situation.
We will deliver regular reports to you as the owner and establish an operational framework with high transparency.
FAQ
Frequently Asked Questions
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Q
I'd like a profit & loss forecast.
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A
We will first hold a meeting with you to align our perspectives. After that, we conduct competitor research, market research, and a profit & loss simulation. Please feel free to contact us.
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Q
How do you maximize occupancy rates and average room rates?
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A
Based on the know-how accumulated from our track record of over 800 rooms, we implement the following measures:
・Competitive analysis and pricing design based on seasonal fluctuations (revenue management)
・Guest acquisition utilizing OTAs, real/traditional agents, and your own website
・Customer acquisition measures such as SEO, review improvement, and Google Business enhancement
・Photography that conveys maximum appeal and the optimization of advertising catch copy
・Building "rooms that get chosen" through improvements to interior design and furniture arrangement
・Continuous strengthening of PR using social media and advertising
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Q
How do you ensure the quality of cleaning, facility management, and guest services?
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A
We collaborate with our group's cleaning team and maintain quality through regular audits.
We also run individual quality tests and similar measures to make quality assurance continuous.
We consistently handle everything from check-in and inquiry responses to trouble handling, thereby realizing improvement in review ratings and operation that provides reassurance.
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Q
How do you share information about operational status with owners?
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A
We provide monthly reports on profit & loss matters, and we report on the status of occupancy rates and average room rates as needed.
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Q
What are the operating costs and compensation structure?
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A
There are distinctive aspects to our compensation structure, so we would appreciate it if you could contact us.
In addition, we flexibly consider the compensation structure according to the scope of operations and the scale of the facility.
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Q
What are your service areas?
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A
Currently, we can provide services in the Tokyo (Asakusa and Shinjuku), Kyoto, and Miyakojima Island areas.
For neighboring regions as well, please feel free to contact us for consultation.
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Q
Can I request website creation or web-related support?
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A
Yes, it is possible. We handle all general accommodation marketing necessary for attracting guests to lodging facilities, including website creation, advertising operations, SEO measures, Google Business strengthening, and more.
Please feel free to consult us without hesitation.
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Q
Is it possible to outsource only Instagram operations?
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A
Yes, it is possible. We can determine the scope of operations after consultation.
・Feed planning suited to the characteristics of your lodging facility
・Posting, reel production, and story production aimed at increasing followers
・Operations to enhance appeal to the target audience
・Improvements based on data analysis
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Leave the management of small hotels and simple lodging facilities in Tokyo, Kyoto, and Miyakojima Island to Stay JAPAN.